Our why
The golden circle 🟡
You know that feeling when something just resonates? When you understand the real reason behind what you’re doing, or why a certain brand just clicks with you? That’s the power of the “Why” – the core belief or purpose that drives everything. While lots of companies can tell you what they do (the services they offer) or how they do it (their process), we believe the most compelling brands (the “Brandon” brands!) know their Why.
This page is about sharing our Why, the fundamental reason Perception Creative Hub exists, and the passion that fuels our mission to transform brands and build a thriving creative community.
From Hustle to Spark
They say you should start with your WHY.
Turns out, finding it isn’t as simple as watching a Simon Sinek video and calling it a day. Mine took a bit more soul-searching—and probably too much caffeine.
Perception wasn’t born from a 10-year plan or a vision board. It happened the way most real things do: slowly at first, then all at once. A mix of frustration, curiosity, and one of those sleepless nights when the world finally shuts up long enough for your brain to whisper, “Hey… what if we did it differently?”
So here it is.
Our “Why” is simple:
To build a creative hub where work feels less like a hustle and more like a spark. A space where brilliant weirdos (freelancers, creators, thinkers) find each other, help each other, and make things that matter.
My path?
Let’s call it… scenic. I started in journalism, chasing stories, learning to dig deep and speak human. Then came copywriting—storytelling with strategy. That led to creative direction, and for over a decade, I’ve been helping brands show up with clarity, personality, and, when needed, pants.
But underneath the briefs and brainstorms, I kept sensing something was missing. Not in the work, exactly—but in the way we work. Too many talented people working in silos. Too many projects are done to tick boxes. Too little joy, too little meaning.
Perception is a rebellion against that.
It’s a hub built on the belief that creativity deserves better. Better collaboration. Better conversations. Better clients. It’s where we bring people together to do the kind of work that doesn’t just sell but stirs something.
This isn’t just for clients. It’s for the freelancers, too.
We want to create a space where you feel seen, respected, and creatively challenged (in the good way, not the “help-I’m-drowning” way); a place where your brain, your voice, and your full messy brilliance are welcome.
So yeah, that’s our why.
Born from experience. Fueled by stubborn hope. And carried by the belief that when the right people collide, incredible things happen. We’re not building an agency. We’re building a creative ecosystem. One that values process as much as product. One that doesn’t just chase trends—but builds BrandON brands that feel alive.
Welcome to Perception Creative Hub! Let’s make some noise.
Join our team
Tired of holding brainstorming sessions with your pet (who, let’s be honest, offers questionable feedback)? At Perception, we’re building a “no bullshit” hub where the solo grind meets collective brilliance.
If you’re a dedicated creative whose inbox is overflowing but your inspiration sometimes isn’t, come join our symphony of diverse talents.
